Iron Maiden and Stockport-based Robinsons Brewery will celebrate the tenth anniversary of Trooper Beer on 9 May 2023. With over 35 million pints sold worldwide, Bruce Dickinson and the Robinsons team have created a new 10% ABV Trooper X Imperial Stout.
“I can’t think of a better way to spend a Sunday afternoon than drinking pints of Iron Maiden beer pulled by Bruce Dickinson,” Mark Taylor wrote on the launch in 2013. “It was slightly surreal but also highly memorable, and the brew is sure to be a massive success.”
“I’m immensely proud that Trooper has reached this milestone,” Bruce Dickinson said. “To get to ten years is a brilliant achievement, and I’m having a great time working with Robinsons and our partners around the world coming up with some fantastic beers!
“Thanks to our fans, Trooper has become a permanent feature with beer lovers around the world, and it’s still growing.
“We are delighted to add Trooper X to the roster, and there’ll be more beers to come as our Trooper family continues to expand and provide new beers and choices to our fans everywhere.”
Launched in 2013, the 4.7% ABV Premium Ale has proved a runaway success around the world and is now firmly established as one of the leading British ales globally, being exported to 68 countries worldwide.
Trooper was recently awarded a further Gold Medal by the British Bottlers’ Institute, adding to awards at the World Beer Awards, Global Beer Masters and International Beer Challenge, making a total of 18 awards for Trooper Original to date and 23 across the Trooper family of beers.
Each 660ml bottle of Trooper X comes in a presentation box and will be available to order online from IronMaiden.com and Drinks Aisle from 9 May.
“Trooper X is packed full of roasted malt flavours which perfectly balance the complex and delicious aromas,” Martyn Weeks said. “This is the ultimate super smooth sharing beer which, if you can resist drinking straight away, will mature in the bottle and get even better with age.”
Along with the core beers – Trooper Original and Trooper IPA – the Trooper family includes a range of seasonal and limited edition beers that have joined the charge over the last ten years, including popular brews such as Fear of The Dark stout, Sun And Steel sake-infused pilsner, Red N’ Black porter, Trooper 666 ESB, Hallowed Belgian-style beer, as well as annual Day Of The Dead special edition versions. Trooper X Imperial Stout joins this growing stable.
Bruce Dickinson has also taken the Trooper brand worldwide, identifying like-minded brewers overseas who can bring unique local versions of Trooper to the legions of Iron Maiden fans and Trooper drinkers around the world.
Iron Maiden have partnered with Brewdog in the US to produce Hellcat, an IPL; Nils Oscar in Sweden to produce a local Trooper as well as Running Free, the first zero alcohol Trooper; Crew Republic in Germany with Trooper Progressive Lager; Bodebrown in Brazil with a local Trooper and Aces High lager; and Nomad in Australia to produce Trooper XPL.
“Our collaboration with Iron Maiden and Trooper continues to go from strength to strength each year,” Oliver Robinson, Managing Director of Robinsons said. “When we started brewing with Bruce in 2013, I don’t think any of us could have anticipated the success of Trooper.
“Fast-forward 10 years, and with over eight limited edition beers, 35 million pints sold worldwide, and drinkers enjoying Trooper in over 68 countries worldwide, we’re incredibly proud to have Trooper as part of the Robinsons family.”