Welsh ragga Metal band Skindred have released the video for their new single Big Em Up, taken from their No. 1 album You Got This. Arriving ahead of World Mental Health Day on 10 October, the song carries a direct message of support for people dealing with mental health conditions, anxiety and depression: check on the people around you, lift them up when they are struggling and bring some positivity back into their day.
“It’s so easy to get overwhelmed by life and everything it throws at you, from your gas bill to a family tragedy or people just being negative and your timeline filling up with hate and negativity on social media,” Skindred singer Benji Webbe said. “Big Em Up is a simple message for everyone to check on their friends and to pick ’em up and to try and encourage some positivity back into the world.
“It’s a message me and my brothers in Skindred try and share in the music we play, so all we ask is for our fans and listeners to enjoy the single and to also share that message of positivity too. Please check on those around you. Big Em Up!!”
The band begin their upcoming UK and Ireland You Got This tour at Nottingham’s Rock City on 23 October. The run includes a special Night of The Living Dred Halloween show at London’s Alexandra Palace on 31 October, with Alien Ant Farm and Spineshank as support.
Skindred have also confirmed that £1 from every ticket sold for the Alexandra Palace show will be donated to music charity Metal For Good, which supports projects including work focused on mental health, wellbeing and unlocking potential.
Skindred UK & Ireland Tour Dates
Tickets are available at skindred.net/live.
You Got This was also nominated last month as a contender for the Welsh Music Prize. The album is available from Earache Records at earache.com/skindred and from record stores.
