The Kiss hit 'I Was Made For Loving You' is currently featuring in a new commercial for the UK coffee brand Costa which you can see below.
Its a one-minute ad showing dozens of men and women, including genuine Costa baristas, buried up to their necks in a sea of coffee beans while singing along to the Kiss track. You probably saw it on UK TV this weekend.
What isn't mentioned on the ad, or anywhere else for that matter, is that the vocal tracks were recorded in full by Tank and Michael Schenker's Temple Of Rock vocalist Doogie White.
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The recording was done in one afternoon last week and the commercial started airing this weekend.
The campaign, created by Karmarama, is running across TV, print, digital and in-store, and will culminate in a user-generated TV ad.
An app allows Costa fans to record and upload videos of themselves singing along to the song, with the winning performances featuring in a later TV ad.
The work was created by Sam Walker and Joe De Souza, and directed by Sam Brown through Rogue. Post-production was by The Mill, while GCRS oversaw audio post-production.
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