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steve goldby

iron maiden trooper beer
Pictures by Mark Taylor

We hurdle drunkards that lay on the ground
And the Russians buy another round
We get so pissed we're so far away
We won't live to drink another day.

There's a few bands who have brought out their own branded alcoholic beverage this past few months so Iron Maiden are not the first to do this but they've done it in their own unique style and launched it with the typical class that permeates all Maiden product.

The world's greatest Heavy Metal band released Trooper Ale, obviously named after one of their greatest and most famous songs, in conjunction with Robinson's brewery in Stockport, England. There's a really cool two-minute video at the bottom of this page starring Bruce Dickinson, who played a major hands-on role in the creation of Trooper Ale, which gives a good potted insight into how Trooper Ale came to be.

Article continues below...

Now we all know that Bruce is a multi-talented genius who not only fronts Iron Maiden but drives huge passenger aeroplanes, has fenced at European competition level, is a published novellist and TV and radio presenter and all round great bloke but on Sunday afternoon, as you can see in the photo above, Bruce added yet another string to his bow and became bartender extraordinaire and pulled the very first pints of Trooper Ale.

Beer Of The Dark

The big question is obviously "how did it go down?" and it gives me great pleasure to report that this is a really good beer. It's smooth, lightish and tastes really good and it isn't overpoweringly hoppy or malty like some real ales are. It's highly recommeded to all bitter drinkers and even those who usually enjoy the yellow variety of beer.

I'm also pleased to report that even after my seventh pint (of a seventh pint) there is no sign of a hangover this morning which speaks volumes of the clarity and quality of Trooper Ale.

iron maiden trooper beer

Beer Quick Or Beer Dead

The Old Pack Horse is a really nice boozer on Chiswick High Road, not to be confused with The Packhorse And Talbot which is five minutes walk down the road. I hope nobody waited in the latter pub, only to end up disappointed.

The event had purposely been under-publicised and numbers were kept further down by a late change in time from 8.00pm to 5.00pm. This was because Bruce had to get Eurostar to Paris to hook up with Maiden for rehearsals for the band's forthcoming summer gigs.

It's very rare that you see/hear a pub thrown into sudden and total silence but that's what happened when the man himself took up position behind the bar and drew the very first pint from the virgin barrel of Trooper.

The whole pub watched as he sampled the golden liquid and much to everyone's delight, announced that the brew was up to standard. Then the real drinking began...

iron maiden trooper beer

From Beer To Eternity

I had a good chat with Bruce and Iron Maiden were not mentioned once. I wanted to know more about the aircraft servicing company that Bruce recently formed in Cardiff because as well as indulging Bruce's big passion, this company is also creating jobs for the local community, which is obviously most commendable.

His eyes light up when he talks about anything aviation related and he told me all about the various types of aircraft that they are currently or are soon to be working on which include a Sikorsky helicopter and a VC10 passenger airliner. Ironically, I was part of the RAF's VC10 squadron some years ago in another life so we had instant common ground there.

Beer Is The Key

I can't think of a better way to spend a Sunday afternoon that drinking pints of Iron Maiden beer pulled by Bruce Dickinson. It was slightly surreal but also highly memorable and the brew is sure to be a massive success.

And to top it all off, there is a painting of Lord Hogarth of Chiswick in the pub and the more we stared at it, the more it started to look like Chris Dale, MetalTalk columnist and Bruce's bass player from his solo era.

What do you think? Can this be real or just some crazy dream?

lord hogarth

Click here for all you need to know about Trooper Ale...


Back to Steve's Heavy Metal Chronicles index page



Wacken Winter Nights 2018 takes place between February 23rd and 25th 2018 and the great news is that you can now experience a full-on, top class German Metal Festival easily and affordably.

It only takes an hour to fly to Hamburg from London and we've had longer journeys than that within the capital and they were certainly more expensive than the £33 air ticket that just appeared in our 'flights to Wacken Winter Nights' search.


Wacken Winter Nights is organised by the same team who are responsible for the world's greatest Metal festival, Wacken-Open-Air and the 2018 bill includes Skyclad, Orphaned Land, Elvenking, Finntroll, Grave Digger, Aeverium, Comes Vagantes, Coppelius, Corvus Corax, Die Pressgëng, Elvellon, Heimataerde, Hell-O-Matic, Ignis Fatuu, Ingrimm, Irdorath, Johnny Deathshadow, Krayenzeit, Letzte Instanz, Mr Hurley und die Pulveraffen, Pampatut, Pat Razket, Schandmaul, Sündenrausch, The Aberlour's, The Moon And The Nightspirit, Torfrock, Visions Of Atlantis, Vroudenspil, Wind Rose and more.

Besides this rich billing of superb Metal bands, there is so much more to see in the festival area including the medieval market and also the walking acts and jugglers you will meet at the theme worlds, including Robert Blake, three-time World Cup winner of street magic.

Wacken Winter Nights is something not to be missed and you can check out the amazing ticket and accommodation prices right here.

We just priced up the whole four day trip with hotels, flights, shuttles and festival tickets for less than £300 and we don't think you will get a better value festival than that, anywhere.


MetalTalk recently sat down with Wacken founder and owner Thomas Jensen and that interview will be online next week and it's a fascinating insight into how Wacken originated from nothing to become the world's premiere Heavy Metal event.


Wacken 2018 takes place from 2nd to 4th August 20218 and as with Wacken Winter Nights, if you have never experienced all it has to offer, then you owe it to yourself to remedy that.

Already announced for Wacken 2018 are Judas Priest, Nightwish, Running Wild (exclusive), Arch Enemy, Dirkschneider, Doro (Special Anniversary Show), In Extremo, Sepultura, Amorphis, Amaranthe, Firewind, W.A.R., Belphegor, Mantar, Knorkator, Deserted Fear, Watain, Night Demon, Epica, Knorkator, Belphegor, Firewind, Deserted Fear and many more and we'll have more Wacken 2018 announcements during December.

As well as being the greatest Heavy Metal festival in the world, it is without a doubt the Mecca of Metal and the one thing that every single person who loves our music should have on their bucket list.

For 2018, MetalTalk have joined forces with Wacken-Open-Air to help you get to Wacken easily and inexpensively and you can peruse the ticket and travel options right here.

If you are interested in going to Wacken 2018 and have questions, please fill out the form below and we will contact you with answers to all your enquiries. You are under no obligation whatsoever by filling this form out. We won't add you to any mailing lists or send you loads of spam - all we will do is help you get to Wacken as easily and inexpensively as possible.



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